Independent technology consultant. Built for trades.

My background is technical, but my focus is practical. I've built websites, data systems, and automation tools — and I understand that what a service business actually needs is technology that works, that they own outright, and that doesn't require an ongoing relationship with a platform or vendor to keep running.

Service businesses are consistently underserved by the technology market. Agencies are expensive and slow. DIY platforms create dependency and limitations.

Most consultants either over-engineer things or don't understand how a trades business actually operates. The result is shop owners who have paid a lot for something that still doesn't work the way it should.

My clients are shop owners and contractors who want a straight answer: what does my business actually need, and what will it cost? I deliver that — whether it's a clean new website, ongoing maintenance, or a specific automation that removes manual work from someone's day. You own everything we build. No platform lock-in, no ongoing fees to a service you don't control.

I work independently, which means no software to sell and no implementation team to keep busy. My only goal is to give you work that's worth the money.